Country Manager - DACH

London, England, United Kingdom · International


Lyst is a global fashion search platform which connects millions of shoppers globally with the world’s leading fashion designers and stores, giving them a simpler, more engaging buying experience.

At Lyst we work in small self-managing, autonomous teams with end-to-end responsibility for a specific customer-focused project. This structure brings together Lysters from all the disciplines that are needed to deliver the squad’s goals. We reward these squads for the impact they make and value the innovative approaches that autonomy and alignment can bring. We hire great people and get out of their way.

You will join a new team in charge of launching non-English markets, the International Team. Reporting to the Director of Europe, you will be responsible for growing Lyst’s new sites,,, and As the Country Manager for the DACH region, your responsibilities will include coordinating the marketing of our local German, Austrian and Swiss sites; acquiring the right local partners to ensure we are offering the best inventory on each site; and analysing varied sources of performance data to make informed decisions about how best to fuel this already high-growth region. You will be accountable for the P&L of the region as a whole.

With the support of a dedicated Communications Lead for Germany who will report directly to you, you will work closely with the expert SEM and SEO functional teams who sit within the central business to define and monitor the marketing approach that will fuel growth of the platform across DACH and bring our offering to millions of local customers.

Working alongside the central Supply team, you will also be targeted on acquiring the best local partners to build our inventory on our localised DE, AT and CH sites. This includes researching and sourcing potential partners through your in-depth knowledge of the DACH fashion landscape, travelling to the markets and negotiating key terms, monitoring performance, pitching commercial tools developed in-house and fostering key relationships with retailers and affiliate networks.



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